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♦ Now make heads turn every time you walk into a room with your dazzling white smile.
♦ For the first time a revolutionary new Closeup range, co-created with cosmetic dentists - our most advanced innovation yet.
♦ Inspired by the technologies in Cosmetic Dentistry to give you the white smile that will captivate everyone around you!
♦ With Blue Light Technology.
♦ This toothpaste has revolutionary Blue Light Technology. When you brush with it, you see the unique blue foam in action.
♦ After brushing, the blue is gone... and your teeth are visibly whiter than ever before. Right from the first brush! It also provides gradual whitening with regular use.