What it is:It is a revolutionary new cleansing system from Olay, the award winning anti-ageing brand. The cleansing system provides superior cleansing and exfoliating results in the home. Designed in partnership with Dermatologists, this system uses a gentle exfoliating, hydrating cleanser, specifically created to meet the needs of ageing skin, with an innovative beauty brush cleanser device. This Cleansing System provides women with ageing skin the chance to focus on getting it right with a regular cleansing routine, to help maximise the skin‚Äôs full potential. What it does:It is a new Olay way to cleanse ageing skin. Designed to cleanse, exfoliate and prepares your skin for your anti ageing routine , this NEW Cleansing System loosens, lifts and swirls dirt away effectively - gently exfoliating the skin, resulting in more active anti-ageing ingredient penetration. .